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Control and Rights Management
Asset Control and Rights Management
eLicense™ patented technology leverages best-of-breed technologies from industry leaders
to provide you with a compatible, and comprehensive digital asset control
and rights management platform for:
- global, secure management of all your digital assets, even after distribution
- controlled licensing of commercial digital goods, such as software, PC games, publications,
and entertainment
- digital rewards uniquely and securely assigned to individuals and households
- remote administration of assets, allowing modification, renewal, or revocation
of rights to assets, even if already in use
- secure superdistribution of assets, including promotional rewards or purchased
digital products, without loss of revenue or control over rights
- on-board payment and licensing functionality built directly into the the user interface
of your assets
- protection within any distribution medium, including downloads, CD pressings, and
printouts
Management and Control Throughout the Asset Life Cycle
Digital assets have value both to the producer and to the consumer and require an
equal exchange of trust to deliver that value. eLicense™ embeds the tools
for building that trust directly into your digital assets.
This means that your assets never fully escape "into the wild" where they can be
used, re-used, and replicated without authorization. In fact, eLicense™ asset
protection can ensure that an exposed, fully licensed version of your digital product
is never distributed in the first place, obviating piracy.
By having asset control and the ability to remotely license, relicense, or revoke
usage rights. You can follow the asset wherever it goes, your strategy for managing
assets going forward remains secure throughout every asset life cycle.
Built for the Consumer
Conventional anti-piracy and protection measures in the past introduced unacceptable
"friction" in transactions and customer relations, through poor design and a common
disregard of customer needs. This has led customers to often perceive asset protection
as a "one-way street" benefiting only the vendor, and even to see it as an expression
of vendor distrust of the buyer.
eLicense's asset protection system reverses this perception, and creates
a two-way street that provides prospects and customers with reasons to opt into
a comprehensive program that not only secures your rights but protects theirs as
well. In short, customers experience benefit by opting into the exchange of trust
that makes robust asset control possible.
Anchored in eLicense™ Identity Management, the Asset Control system provides
each end user with a Personal Rights Management account backed by a unique digital
fingerprint. Personal rights management gives every end user on-demand access to
information about every transaction enacted through the eLicense™ system such
as digital receipts; subscription information; available discounts, points, and
other rewards. As well as a direct window to customer self-service tailored to their
needs. T heir user experience becomes easier and more enjoyable, not harder and
more frustrating.
Products, Rewards, and Customer Relations In A Single Package
A truly comprehensive view of digital asset control is a key part of today’s reality
of the Digital Supply Chain. Everything of value that you can offer customers can
now be fully leveraged for its potential, including:
- information
- membership benefits
- discounts, points, coupons, and other monetary rewards
- non-monetary benefits, such free downloads and entertainment
- commercial digital goods
- customer service
Comprehensive control doesn’t just protect your core assets. It does more. It raises
your offerings from the noise of one-way mass-marketing to the harmonious sound
of interactive one-on-one marketing and continuing customer relationships.
Contact us to begin the process of realizing your
business solution.
