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Publishers
eLicense provides solutions that allow publishers to safely and securely
build an "e-book" market without investment in infrastructure, and without risking
being locked into any one vendor technology.
- immediate e-book and e-commerce capabilities
- excellent control over title distribution, usage, and readership
- multiple channels for developing word-of-mouth advertising
- extremely low publication costs and fast turnaround
- well-controlled profitability per title
Giving publishers and authors the ability to:
- provide on-demand, paid online access to copyrighted works
- promote publications to new audiences
- augment in-store sales with online sales
- link hard copy with paid online content
- offer titles for subscription or one-time purchase
- automatically notify readers of updated editions, and allow them to opt into automated
updates
- upgrade readers to new or expanded editions with profitable, incremental fees charged
with one click
- protect against unauthorized redistribution or copying
- easily create and deploy incentives that encourage word-of-mouth advertising
- build readership with links within digital titles directly to online resources,
communities, and book clubs
- create and deploy promotions that leverage other digital products, brands, and
title
eLicense offers a secure, rational approach to augmenting existing publishing
revenues with online sales, service, subscriptions, and promotions that enhance
the value of any title, and provide virtually risk-free opportunities for expanding
markets and entering new ones.
Strategic value:
We make it easier for publishers to build their business, reach out to growing markets,
retain customers, and build subscriber bases that fuel long-term growth.
eLicense applications can provide:
- control over lost revenue caused by unauthorized use, duplication, or piracy
- faster, less costly, and more effective introduction of new titles
- freedom from restrictions imposed by limited store shelf space
- easy addition of interactive features to print publications
- opportunities to automate reader "upgrades" to updated editions of prior purchases
With digital publication packaging and marketing tools that make it easy to:
- rapidly deploy secure online e-commerce versions of titles
- generate subscription / time-based versions and various rights models without modifying
the original publication file
- implement comprehensive promotional programs that reward readership
- package and distribute trial versions of publications that enable full purchase
without additional downloads
- offer compelling incentives to prospects and customers to try new publications
- leverage the natural paths created by word-of-mouth and fan bases
- uniquely authenticate readers and create loyal reader communities
Publication portfolios gain faster traction among broader markets with the integrated
eLicense approach to packaging, distribution, promotion, customer rewards, and online
licensing.
eLicense allows publishers to gain better control over the success strategies
of their titles, while outsourcing the administration and overhead of their market
penetration tactics.